Unity web player games not working4/30/2023 ![]() But over time, new technologies came along like WebGL and WebGL 2.0, enabling better graphics on ordinary web browsers. Lai mentioned the challenges of working on the web with HTML5, which was still a fledgling technology. But I remember hearing Lai talk about the problems of the app stores taking their 30% fees - long before Tim Sweeney of Epic Games began complaining about that, I believe - during a Casual Connect Europe event in Amsterdam in 2014. If it were someone else telling me this, I would not believe it. A 10-year journey Albert Lai of Big Viking Games back in 2014. And they won’t have to spend 40% of their revenues on user acquisition, and so a lot more of the money generated by their apps and games stays in the pockets of developers, Lai said. What does this mean? Developers won’t have to pay a 30% tax to Apple or Google for app store fees. So app fatigue, you know, the stat that we solve for, is that something on the order of 70% of people that land on the App Store don’t actually end up activating or downloading the application because people just don’t want to download many more apps.”īut instant access takes us back to the “glory days of virality,” Lai said. He added, “Now all you need is a URL that you could cut and paste, and for someone else, just to click on and play instantaneously. The complete opposite is true for virality.” “The more users you want to get, and the faster you want to get it, the more costly each install becomes. “The interesting thing about CPI (cost per install) and things in ad tech design is that, as you scale, it has inverse economies of scale,” Lai said. Instead of having to spend a ton of money on ads to find elusive users (particularly in the age where Apple is pushing user privacy), developers can rely upon virality once again. “What we’re really doing is we’re creating an opportunity for radically more efficient shareability and radically better eCPI, (a return on ad spending),” Lai said.Īnd so what this does is enable a return of virality as a primary way for apps and games to get noticed. There is a discoverability challenge” and ever-rising ad rates. “With the App Store, there is only one place you can get stuff. “We have had a suboptimal way of doing distribution,” Lai said. And you could share that link with an influencer or a spectator and get them into a game instantly. You also can’t deep link into the most exciting part of a game, or the level your friend is playing. This is too much of a barrier, and it stands in the way of games or apps getting used as much as they could be. If you ask someone how many apps they’ve downloaded in a week, most will say none, Lai said. What matters about this is that downloading an app is often a significant barrier to instant gratification. Why it matters How Parallelz aims to help virality. Lai said the company uses a breakthrough software architecture developed by Parallelz to instantly transform native mobile applications into native web applications, without any compromise to visual quality or user experience. “It has instant access, or basically what should impossible,” Lai said. It does not require a software development kit (SDK), and it doesn’t lose any quality or suffer from latency, Lai said. ![]() It supports any type of content or game engine, and does not require rebuilding the apps or games in HTML5. The problem was that Apple had control over what Facebook could or couldn’t do on mobile.īy contrast, Parallelz has no limitations on content type or how it’s built. ![]() Nor is it the same as instant games that run on Facebook, which Parallelz helped create. This is not just a rehash of HTML5, where games had to be converted to the HTML5 and had massive performance and capability limitations and also had to be rebuilt from scratch. MetaBeat will bring together metaverse thought leaders to give guidance on how metaverse technology will transform the way all industries communicate and do business on October 3-4 in San Francisco, CA.
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